• Target Your Market Using Buyer Personas

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    Name: Target Your Market Using Buyer Personas
    Date: June 14, 2022
    Time: 12:00 PM - 1:30 PM EDT
    Event Description:
    Buyer personas are fictional representations of your ideal customers. Developing buyer personas gives you a clear picture of who you're marketing to, where to find them and makes it easier to develop effective, targeted content that speaks to your ideal customers. This in-person class will show you how you can create buyer personas and use them to develop a marketing strategy that will help you bring in more customers. Agenda *What are buyer personas *How to use buyer personas *Segmentation *Behavior *Motivation *Objectives *Examples *The Process
    Location:
    In-Person Class UGA Small Business Development Center 3100 Gentian Blvd. Columbus, GA 31907
    Date/Time Information:
    June 14th / 12:00 p.m. to 1:30 p.m.
    Contact Information:
    Deborah Free UGA Small Business Development Center 706-569-2651
    Fees/Admission:
    Only $39.00
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